It's All About The Marketing

It's important to stand out in the Palm Springs real estate market if you want to get your home sold. My expertise can help your home attract attention of buyers looking for homes in the area. And my comprehensive marketing plan will get your home seen by thousands of motivated buyers across the internet. Most importantly, my marketing plan will help to get your home sold quickly and for the most money possible.

First Things First

The first thing I'll do before listing your property is to meet with you and view your property with you. I like to hear from my clients what they feel are the best features of their homes. That helps me develop a listing that emphasizes your home's unique and sellable aspects. I'll then review recent sales in your area with you and determine, with your help, the best list price that will get your property sold. This is very important, because an overpriced home can waste time and money. A well priced home can generate competing offers and drive up the final sale value. After we arrive at the best price, I get to have fun.

A Picture Is Worth A Thousand Words

As a former professional, award winning photographer, I have a keen eye for what kind of images attract the most attention. I can't emphasize how important this is to get your home sold. I take all my own photos for my listings and pride myself on my technique. The use of angels, framing, color and contrast catches the attention of potential buyers.  Some examples of my images are below.

Remodled kitchen with leather stools in a home in Palm Springs, California      A mid-century home with pool in the Sunrise Park neighborhood of Palm Springs, California

A classic pool home in the Tahquitz River Estates neighborhood of Palm Springs, California      A Spanish home in the Warm Sands neighborhood of Palm Springs, California

Vintage details in a mid-century home in Palm Springs, California      Pool with waterfall outside a contemporary home in the Cathedral City Cove

Video Is A Must

In this fast paced, tech savvy world, buyers want as much information as quickly as possible. Video enables buyers to get a better feeling for a home in a matter of minutes. This is why I make videos of all my properties. Some examples of my videos are below.

3D Virtual Tours

These types of tours give buyers an even better idea of what homes look like. I create these tours myself to allow buyers to virtually walk through my listings and get a better idea of what it's like to be inside a particular home. An example of my 3D tours is below.



Once all the creative work has been done and your property has been loaded into the MLS, I'll start advertising your home to my private list of local area Realtors and on Social Media. I craft advertising plans that use a mixture of regular posts on Facebook, Instagram, LinkedIn and Twitter and paid advertising that target specific cities in the country that have non-stop flights to the Palm Springs area. Results are amazing, with many of my advertisements getting hundreds of views. Links to my Social Media accounts are below.





The Final Steps

When you start to get offers for your home, my job isn't done. I'll help guide you through the negotiating process and ensure that you get the best price with the most favorable closing terms for you. I'll be by your side until your property closes.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact me today.

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